Belleville, IL (2/16/26) - POWRi Racing has officially announced a sanctioning partnership with the Heartland Late Model Tour beginning in 2026, aligning two organizations deeply rooted in grassroots dirt racing with a shared vision for continued growth and stability within the Midwest racing landscape.
The Heartland Promotions group has built a strong and respected foundation through its leadership of the Heartland Modified Tour, American Racer Modified Series, and Northern Lights Modified Series. With a proven ability to promote, structure, and sustain competitive touring divisions, Heartland has established itself as a trusted presence within the industry.
“We have a tremendous amount of respect for what the Heartland group has built,” said Talin Turner of POWRi Racing. “They understand the racers, the tracks, and the business side of the sport. This partnership isn’t about changing what works. It’s about strengthening the platform and building something that continues to grow. We’re excited to establish a meaningful presence in Late Model racing alongside a group that shares our passion and understands the industry.”
Under the agreement, POWRi’s role will center around membership alignment, event collaboration at POWRi-sanctioned facilities, and strategic support as the Heartland Late Model Tour continues to grow. The partnership allows for expanded opportunities at select POWRi tracks and events while working together to explore new venues and strengthen the tour’s regional footprint. The focus remains on supporting Heartland’s continued success while providing resources and visibility wherever POWRi can add value.
“From the first time we worked together, we really hit it off with POWRi. They’ve been around a long time and wanted to be involved in the Late Model world without necessarily handling the day to day operations. This partnership fits perfectly for us,” said Trenton Berry. “Kenny and Talin are huge assets to everything Heartland Promotions is building, and that value will only continue to grow as we move forward together in this Super Late Model endeavor.”
While the formal sanctioning applies specifically to the Heartland Late Model Tour, POWRi proudly supports all Heartland Promotions properties. The partnership reflects a broader alignment centered on structured competition, professional promotion, and sustainable expansion across multiple divisions.
“I’m extremely excited about the collaboration between POWRi and Heartland Promotions,” said Erick Chesterman. “POWRi’s desire to grow in all facets of motorsports aligns perfectly with our long-term vision for Heartland Promotions. Our Heartland and American Racer Modified programs have already benefited from that relationship, and aligning our ideals and goals in the Late Model arena is the next logical step in our growth process. This partnership gives both organizations the opportunity to become major players across all tiers of dirt track racing, rather than focusing on just one division. It’s truly a two-way street, we will support their open-wheel programs just as they support our Late Model and Modified programs. Together, our ability to cross-promote and deliver multi-division events to fans is nearly limitless, and I’m hard-pressed to think of a more unique or exciting pairing than Heartland Promotions and POWRi.”
Further strengthening the tour’s foundation, RacinDirt will serve as the official streaming partner of the Heartland Late Model Tour in 2026. With an established broadcast platform already delivering consistent live coverage, the series will benefit from expanded digital reach, increased visibility for partners, and enhanced access for fans nationwide at www.racindirt.com.
Competitors interested in competing with the POWRi-sanctioned Heartland Late Model Tour can secure 2026 membership at: https://www.myracepass.com/series/1572/registrations/13160
Stay updated with official POWRi news at www.POWRi.com, on X and Instagram @POWRi_Racing, and on Facebook at POWRi.
For additional information regarding Heartland Promotions and its series, follow the official Heartland social media platforms or visit www.heartlandlatemodeltour.com.